With
the youth of yesterday and today getting older and spending more time and money
in today's economy, more retail shops in the future will need to change their
format to cater to consumer needs of tomorrow. In doing this, it is prevalent
that more hip urban shops, and vintage clothing stores will open in the days to
come. It is no secret that the mark up in a vintage clothing store is different
than that of most typical boutique, some feel that the margin of profit on the
merchandise is well worth the time and effort spent acquiring it. This is because
it is common for most retail shops to get anywhere from an 80% -150% mark up on
items purchased from a wholesaler, where it is not un-common for a vintage shop
to get anywhere from a 200%, up to even 500% on sellable items. The profit margin
is quite a bit better than that of a typical retail shop, not including the expenses
in the time and effort used to find the merchandise. Perhaps this is what draws
individuals to this industry in the first place. The cliental for a vintage clothing
store doesn't generally mind the mark up, because they know that it is virtually
impossible to go anywhere with such a selection of particular items that they
are searching for. It is then up to the Shop itself to add a hip environment that
will draw their cliental to them. Most
successful vintage clothing stores offer a unique environment with a distinct
personality that remind customers of when shopping use to be a great experience.
As our culture becomes even more shopping obsessed, vintage clothing stores are
helping to inject culture back into commerce. Because of this most vintage clothing
stores can be found in cultural walking plazas that draw a daily cliental to tattoo
shops art galleries or other interesting surrounding shops. With existing vintage
stores in the market and more to come in the future, ways for buyers to obtain
merchandise will have to evolve as well. The ideal situation for these stores
would be to keep the same mark up, reduce the cost of storage, and save time on
finding the merchandise that will fill the racks. One way to do this is to give
the opportunity for shop buyers to purchase items in a similar format to that
of a boutique. Photos: Factory
Vintage | Deep Ellum, dallas www.ccvintage.com
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