In the early part of the 1960’s swimwear was still pretty conservative, much like the decade earlier in the 1950’s. However fashion ideals began to change rather quickly in the mid 60’s with the introduction of the bikini and low cut bathing suit bottoms.
Until the 1960’s fashion was geared towards adults so inspiration was drawn from high fashion couture houses. Int he 1960’s things began to change as fashion designers began to focus on the tastes and style of the up and coming youth market.
Designers from around the world began to create clothing for the younger generation as they became more celebrated across Europe and the United States.
Why buy used clothing?
I guess the best way to answer this question would to first answer the question, why buy new clothing? Well we buy new clothing, or accessories for a few different reasons. The average consumer may need new clothes because their other clothing is old or soiled. This is a good reason, but not necessarily the only reason why we are drawn to purchase new stuff. In most cases, at least here in the United States, we a drawn to purchase new items of clothing because we feel the need to have new stuff. Even when our old stuff, well just isn’t that old.
It all starts out at a young age. Young girls want to look like the pop stars on TV, young boys want to look like the athletes. They are not picking out clothes for functionality or warmth, but instead only for a look. For this reason the average consumer is drawn to purchase new clothing not for a need, but for a look. If it is a look that you are going after, why not purchased the clothing used.
There is a good chance, no matter how original you think that your style is, that somebody else was chasing that look before you. When they went after the look it may have been the “New Thing” so they paid top dollar for some designer duds that were just a knock-off of a collection created 20 years prior. You, the much wiser hipster, already knew that with all of your independent fashion knowledge, so why would you be suckered into paying top dollar? Why not pay half the price, or a tenth of the price and get the same article vintage or slightly used at a wholesale rate?
It is almost that time a year where many of us get to shed our clothes and soak in some rays down at the local water hole. This year 1970’s fashion is on the rise and I just can’t help but browse through some of favorite photos of 70’s swimwear. From European designer beach wear to southern California surf-wear, 1970’s swimwear had a a style and appeal all of its own.
There are certain keys to follow when dating vintage swimwear:
-Lastex began to be used in swimwear starting in the late 30’s and continued through the 50’s.
-Spandex, better known as elastane in Europe, began to be used in swimsuits in the late 60’s. Dupont patented this as Lycra.
-Fabric content on labels was mandated in the 1960’s
-Garment care instructions seen on labels beginning in 1971
-Symbols on care labels began in the 1990’s in the US, earlier elsewhere
Model Cheryl Tiegs at the beach in an orange bikini with white polka dots by Villager, with a man reclining on chaise — Image by © Condé Nast Archive/CORBIS
Famous Farrah Fawcett Poster on most adolescent boy’s walls in the 1970’s
Cheryl Tiegs swimsuit pose
Classic One-piece and Two piece swimsuit designs from the 70’s
Modern bathing suit with exact 1970’s glamor cut
Arnold Schwarzenegger in his prime with a wig-wearin’ female friend, circa 1970s.
Surf Rats Hanging out at the beach
Christie Brinkley Sporting a colorful one piece
1970’s European Men’s Matching Swimwear
Mark Richards matching his board shorts with his surfboard
Larry Bertlemann pure classic style
Kids 19070’s beachwear
North shore 1970’s beach fashion
1970’s Venice Beach
MR Ripping the Bottom Turn