Sally is making the most out of the Holiday Season at her vintage boutique but she knows that soon things are going to change for the worse if she doesn’t prepare. For years her shop took a hit after the holidays until she found a few simple hacks last year that increased her retail sales into the new year.
Sally is not much different than the rest of us that operate a retail vintage boutiques. Steady sales throughout the year are nice, but things tend to get hectic around the holidays. If you’re stressed out because you put all your focus on the holiday sales season, don’t miss a huge opportunity to boost your retail sales after the new year, which is typically a slower time of the year for many.
When it comes to vintage clothing, there are three types of buyers: Cherry pickers, Bulk Buyers, and Container Buyers. Understanding how the industry works, is beneficial to knowing what type of buyer you are and how to make the most out of your business venture.
Much like contemporary fashion, vintage fashion has paved a course that caters to all types of styles and subcultures. From Rocker shops that focus only on 40’s and 50’s attire to modern shops that focus on 90’s and early millennial pieces, the term vintage can come to mean a lot of different things depending upon who you are talking to.
Over the past 20 years of working in the vintage clothing industry there was a lot to learn about the different types of buyers that the industry attracts. Each year a plethora of new vintage entrepreneurs come into the market ready to take on the world with their unique taste for recycled fashion. Maybe they made a profit off a rare item they sold on ebay, or just finished taking their final exam in fashion school and are ready to become the number one seller on Etsy, either way they will need to start sourcing clothing.
They will soon learn that sourcing used clothing in bulk is much different than sourcing new merchandise. They will also learn that their is no magic supplier or clothing fairy that get them a steady supply of rare pieces with ridiculous markups. This unfortunately is a rude awakening for some buyers entering the industry and for this reason we thought that we would put together a Vintage Buyer Guide to find out what type of buyer you are. Read more
One of the largest obstacles to making a sale in a vintage clothing store is how the article actually fits. Let’s face it, almost everything is a vintage clothing store is a one-off, it’s not like the customer can get the item in size larger or smaller. Often times taking an inch of of the seam, or a half inch of of the cuff is all it takes to turn over-sized item into the perfect fit. When you offer your clients the opportunity to get their items altered it will amaze you to see how many more items your clients start purchasing.
One of the most important jobs a salesperson has to do is to add value to a sale that the customer is already willing to make. There are many missed opportunities as salespeople commit key errors during the course of each encounter with a customer. Learning to up sell, or add to a sure sale, is a vital skill, and you can learn it!
- Talk with your customer. Sounds pretty basic, right? But so many salespeople simply nod and smile, or hover, rather than chatting the customer up. Talking to the customer will allow you to learn what things the customer is interested in. This will help you turn a little sale into a bigger one.
- Bone up on your product knowledge. The more you know about your products, the more you will know about how different products can add value to the product your customer is buying. Let the customer know how these things can make the product they want better. Read more
Dust Factory is featuring a collection of the essential items you need for your Spring 2019 vintage collection. From Denim to T-shirts, Dust Factory Vintage Wholesale has everything that you need to keep your store stocked, your customers happy and your coffers full.
For a Limited Time Only:
- Wind Breakers $16
- Harley Davidson T-shirts $10
- Lee, Levi Wrangler Jeans $25
- Denim Cutt-off Shorts $16
- Denim Jacket Mix $15
Get Your Order in Today
Why your shop is defined by its staples.
The different products that you purchase regularly and out of necessity are considered “staple goods” to your vintage store. In the past, these items have fewer markdowns but solid profit margins. While price trends may raise or lower demand for other products, the demand for staple goods rarely changes when prices change. They are the necessary items for you to remain in business.
What are staple goods in your Vintage Store
Staple goods are any items in your inventory that are core to your business. They are also known as any staple products, staples, core products, and necessity goods. For example, vintage jeans and t-shirts are staples for any serious vintage clothing store. Skateboards are staples for skate shops. Golf balls are a staple product for a golf shop. If you have a store without staple products, then your store doesn’t stand for anything or isn’t representing anything special to your clients. Read more
100 Pounds of 1990’s Vintage Dress Mix @$5.50lb
STRAIGHT OUT OF REALITY BITES. The 1990’s vintage dress mix is a must have for the 90s revival look that’s taking off. A feminine mix of floral prints, velvet, sequin, party dresses and more. The mix also includes the popular sunflower style, that can be styled as grungy as you want. Short sleeves, long sleeves, and sleeveless styles in a variety of loose fitting baby doll cuts.
Dust Factory Vintage Clothing Boxes
The Dust Factory Boxes are set up for boutique buyers who need specific looks. Each box is made up of a variety of pieces that reflect a specific style with a range of categories and sizes. The first of it’s kind, each boxes contents are view able before purchase.
- See what you are getting
- Pair items and increase upsells
- Order ships that day!
Nothing beats the comfort and look of a pair of good vintage western boots.
Someone already did all of the hard work of wearing them in, giving them the perfect look and feel. Another great thing about vintage boots is their construction, they were built to last. Not like boots today that will barely last a season, vintage boots were built to last over lifetimes. That is what makes our particular collection of vintage boots so special, their history as much as their future.
If you have an established market and can move a range of product then purchasing vintage clothing by the pound may be the perfect option.
The Dust Factory Bales are broken down into itemized mixes for bulk purchases.
- 50 LB bale …… $350 ($7 lb)
- 100 LB bale …… $600 ($6 lb)
- 500 LB bale …… $2000 ($4 lb)
RECOMMENDATIONS: Brick & Mortar Location/s, established clientele, price points and marketing schedules