About the Label

clothing labels It is good for vintage buyers to know about the products that they carry and the history that makes each item unique.
Find out about old clothing labels from the past and present, learn about different clothing labels and manufactures, how they got started and what they are doing today. From classic vintage dresses to hip urban sneakers each brand has and image and each image has a history.

Rockmount : About the Label


Rockmount Ranch Wear is a true staple to vintage western wear collections from the past. Each piece in the Rockmount collection has the craftsmanship to surpass time.

“The West is not a place, it is a state of mind.”
Jack Weil


Jack Weil started Rockmount Ranch Wear in Denver, Colorado back in 1946. Over the years the company has established itself a leading role in Western Wear as they were the first company to put Snaps on men’s shirts as well as the first company to commercialy produce the Bolo Tie.
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Adidas : About the Label

adidas logo   adidas-superstar-vintage

Adidas was founded in 1947 by Adi Dassler in Germany. Adi Dassler started making shoes in the 1920’s but did not start Adidas until 1947. In 1948 they came up with the name Adidas – as a shortened version of Dessler’s name. The next year the company registered the three stripes as their trademark logo.


Adidas started to produce sports clothing in the 1967. In the 80’s Adidas was made popular in the United States when up and coming Hip Hop Artist’s Run DMC wrote a song about the brand Adidas, called My Adidas.


In 2005 Adidas purchased Reebok, making Adidas the second largest sportswear manufacture word wide.



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Pucci® – About the Label

emilio_pucciThe Emilio Pucci maison was founded in 1947 by the Marquis Emilio Pucci, a dashing Florentine aristocrat whose fashion career began unexpectedly when the photo of a revolutionary ski suit he’d designed found its way to the pages of Harper’s Bazaar.

Emilio Pucci naturally embodied the post war, jet set glamour which captivated a new group of modern, active women.

He was crowned “The Prince of Prints” by the international fashion press, who were smitten by his exuberantly colored prints and simple, effortless designs, so radical for that time. Their feminine and free-flowing body-conscious shapes translated seamlessly into weightless silk jersey dresses, resort-style sportswear and glorious evening gowns — must-haves for the jet-set crowd.

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Cold Water Surfing… the legend of Jack O’neill

surf clothing history

Any one that has ever pulled a thin piece of rubber over their shoulders so that they can paddle out into the cold pounding surf has Jack O’neill to thank for making that secession possible. His little shop in San Francisco is now a multimillion-dollar empire, but that wasn’t why Jack O’Neill began. He just wanted to stay warm. “I’m just as surprised by this as anyone,” O’Neill says. “I was just messing around with rubber.”


Jack O’Neill was born in Denver, Colorado, in 1923 and was raised in Portland, Oregon. It wasn’t long before he and his family moved to Southern California. He wandered as a lad, working as a lumberjack, serving in the Army Air Corps and then moving to San Francisco in 1949. Living in San Francisco, O’Neill earned a living as a commercial fisherman, then sold architectural aluminum, fire extinguishers and skylights. He loved the ocean and sneaked away to it at every opportunity, even taking his lunch breaks down at Ocean Beach, bodysurfing in bathing trunks in the briny cold, often alone or with the odd diehard.

vintage surf clothes

Jack O’Neill started his empire when he began experimenting with materials that would prevent him from, quite literally, freezing his nuts off. It all started when he began by stuffing flexible polyvinyl chloride (PVC) into bathing trunks “borrowed” from the Sutro Baths or Fleishacker Pool. Those worked well enough for Jack to begin a family with his wife, Marge. But early wetsuits took a huge step forward when a scientist friend showed O’Neill a sample of neoprene foam.

surfing apparel wholesale

Before Jack O’Neill, surfing in Northern California’s chilly waters was a rugged sport practiced by hardy men. It was he who kept searching for a practical way to keep warm, and it was he who worked persistently to develop the modern neoprene wetsuit, one of the most important innovations in surfing history. Other individuals have also contributed to the evolution of the wetsuit, but Jack O’Neill is the man perhaps most responsible for surfing’s endless summer.

o'neill wetsuits


Lacostte : About the Label


Izod Lacostte Vintage T-shirts

The Lacoste Crocodile shirt came about in 1933, when then tennis star Rene’ Lacoste joined teams with a French garment maker to manufacture tennis shirts. Later in 1952, Lacoste signed a contract with the David Crystal Company to import, and in 1966, to make Lacoste shirts in the United States. David Crystal was also the owner of Izod and Haymaker, and so the crocodile can be found on garments with quite a few different labels.

lacoste izod

These shirts and dresses became very fashionable in the middle 1960s and in the early 1980s, and came to solidify the “preppy” look. The relationship between Izod and Lacoste came to an end in 1992, and today La Chemise Lacoste is the maker and licensee of all Lacoste products.


There are many variations of the Lacoste label, with combinations of Lacoste, Izod, Haymaker and David Crystal names. We are showing just a few of the typical labels.

Screen Stars : About the Label

vintage_tee_tag_221 vintage_screen-star_tag

Screen Stars is a T-shirt label that you find in a number of Authentic Vintage Tees dating back to the 70’s and 80’s. Screen Stars was purchased in the 80’s by BEST, which was later taken over by Fruit of A Loom. The remnants of the Screen Star style can be found today in the Fruit of Loom BEST style tee. Many vintage tees were printed on the 50/50 screen star t-shirt blank with the paper Screen Star tag. The lightweight comfort and feel of the screen start blank is desired by current collectors in the industry world wide.


Super Screen Star Paper Tag “Late 70’s”


Super Screen Star Paper Tag “Late 70’s”


Best Screen Star Tag “Late 80’s”

Puma : About the Label

Puma The shoe brand Puma has a large street following dating back to the 80’s when NYC DJ’s & Hip Hop Artists started wearing Puma sneakers and workout attire. Before that Puma has a long history dating back to 1924 …

Puma Throughout the years information provided by http://about.puma.com/EN/1/10/10/.









  • Foundation of Gebrüder Dassler Schuhfabrik, Herzogenaurach, Germany.
  • Competing at the Berlin Olympic Games, American hero Jesse Owens wins four Gold medals wearing Dassler shoes. During the Games, almost every member of the German Football team wears Dassler shoes. In total, seven Gold and five Bronze medals as well as two world and three Olympic records are won and set by athletes wearing Dassler shoes.
  • Josef Barthel of Luxembourg wins PUMA’s first Olympic Gold (1500m) in Helsinki, Finland and the US-women relay team wins Gold for the 4x100m – all wearing PUMA.
  • Production of the SUPER ATOM.
  • At the start of the season, the SUPER ATOM is being distributed to top players and selected stores.
  • The SUPER ATOM is worn for the first time by top players of the clubs Borussia Dortmund (10 players), Eintracht Frankfurt (1 player), VfB Stuttgart (9 players) as well as 1. FC Kaiserslautern (7 players). Among others, the players wearing the SUPER ATOM for the first time are Horst Eckel und Werner Liebrich, who, due to their excellent performance in the field, advance into the German national team.
  • Quarterback Joe Namath leads the New York Jets (American football team) to Super Bowl III, wearing PUMA shoes.
  • Guillermo Vilas wins the Australian Open wearing PUMA.
  • Argentina’s football player Mario Kempes leads his country on home soil to its first World Cup triumph. Kempes is top scorer of the tournament and wears PUMA shoes together with nine other players on the winning team.
  • The company PUMA goes public and the PUMA stock is traded on the Munich and Frankfurt stock exchanges.
  • Argentinean football player Diego Maradona leads his country to the World Cup title. Wearing PUMA football boots, Maradona scores the “famous Hand of God” goal as well as the spectacular solo effort which will later officially be voted Goal of the Century by FIFA. Maradona is voted “Player of the Tournament”.
  • PUMA presents its PUMA CELL technology, the first foam-free midsole.
  • PUMA acquires its licensee in North America and establishes “PUMA North America, Inc.” as a wholly-owned subsidiary.
  • PUMA AG is included in the German mid-cap index M-Dax.
  • PUMA introduces a new Pittards leather – Pittards Soccer 2000 – developed exclusively for the KING boot. This new generation of the KING boot is first unveiled at EURO ’96 in England. Wearing the boot at its debut, the Czech team reaches the finals.
  • PUMA Team Atletico Madrid wins the Spanish Football League and Cup titles.
  • PUMA celebrates the 2nd Street Soccer Cup Final in London, England, with a record-breaking 28 countries participating.
  • PUMA announces a collaborative partnership with world-renowned designer Philippe Starck.
  • PUMA and the Mild Seven Renault F1 Team sign a multi-year contract.
  • PUMA introduces the revolutionary All-In-One ‘UniQT’ for the Cameroon football team at the 2004 African Cup of Nations. The new ‘UniQT’ is the successor of the groundbreaking PUMA sleeveless shirt worn by the Cameroon team in the 2002 African Cup of Nations.
  • PUMA and designer Neil Barrett present the new 2004 Italian National Team kit. Named creative director of PUMA’s Italia Collection in 2003, Neil Barrett provided the creative vision of the new playing kit and personally designed the official formalwear for the team.
  • At the Olympic Games in Athens, Jamaica’s women relay teams win Bronze for the 4x400m and Gold for the 4x100m relay.
  • PUMA and Ferrari Spa announce that they have signed a multi-year contract, which becomes effective on January 1, 2005. PUMA becomes the official licensee of replica and fan merchandise as well as supplier of Scuderia Ferrari Marlboro, the most successful Formula 1 team of all times.
  • PUMA becomes the official supplier of racing shoes to Michael Schumacher.
  • As leading supplier of the 2008 Africa Cup, PUMA outfits nine of the 16 teams.
  • PUMA and the Ghana Football Association (GFA) announce a multi-year extension of their successful partnership through the 2014 FIFA World Cup.
  • The Egyptian Football National Team wins the Africa Cup. For the 6th time, a PUMA Team wins the title.
  • PUMA and the Fédération Ivoirienne de Football (FIF) continue the successful partnership through the 2014 FIFA World Cup.
  • PUMA extends the contract with the Swedish Athletic Association until the end of 2012.
  • PUMA appoints Hussein Chalayan, global designer, artist and film maker, as the Creative Director for PUMA, responsible for designing, creating and developing the sport fashion collections of the brand. PUMA also acquired a majority stake in Chalayan´s business and brand Hussein Chalayan.
  • PUMA and the Swiss Football Association (SFV) announce a multi-year extension of their successful partnership, which was first initiated in 1998, through the 2010 World Cup and beyond the 2012 European Championships.
  • Presentation of the new racing boat for the Volvo Ocean Race 2008 – 2009 in Boston Harbor, which was christened “il Mostro” by actress Salma Hayek on May 12th.
  • Giorgio Belloli is appointed as CEO of the PUMA subsidiary Hussein Chalayan.
  • PUMA by Mihara Yasuhiro launches its new sport-fashion apparel collection that complements the PUMA by Mihara Yasuhiro footwear.
  • PUMA athlete Usain Bolt breaks the world record, when he clocks 9.72 seconds in the 100 metres in New York City on May 31st.
  • PUMA sponsors five national teams at the European Football Championship 2008 including the World Champion Italy as well as the host nations Austria and Switzerland.
  • The licensing contract for socks and new licensing contract for bodywear with Dobotex is extended.
  • PUMA sponsors 16 national teams at the Olympic Games 2008 in Beijing.
  • PUMA’s outstanding athlete “Lightning” Bolt sets a new 100m world record at 9.69 seconds, smashing his own mark from May this year, and sprinted 200m in a world record time of 19.30 seconds, beating Michael Johnson’s 1996 record by two hundredths of a second. He won his third gold medal as Jamaica shattered the world record at 4 x 100m relay in 37.10 seconds.
  • PUMA and Sergio Rossi initiate a collaboration and launch a capsule collection of women’s footwear during the Milan fashion week.
  • PUMA and the global organization Peace One Day celebrate the “International Day of Peace” on September 21st.
  • PUMA and German premier league football club VfB Stuttgart continue their successful partnership by signing a multi-year extension of the agreement until 2015.
  • PUMA produces for the first time footballs – bearing the fair trade certification mark – in order to endorse a campaign focusing on the prevention of juvenile delinquency in South Africa.
  • PUMA and the Egyptian Football Association announce a multi-year extension of their successful partnership beyond the 2014 FIFA World Cup in Brazil.


Wrangler : About the Label


Wrangler is another classic vintage label

Wrangler is known for their classic vintage denim jeans along with their classic vintage denim jackets. The look and feel of vintage wrangler pieces seams to surpass time in it’s style and vintage authenticity. Because of this many modern fashion designers are continuing to knock off great vintage Wrangler pieces from the past for today’s collections.

Wrangler was started with its roots in the Hudson Overalls Company of Greensboro, NC. Founded, in 1904, it was renamed Blue Bell in 1908. For years they manufactured work clothing for men, and during WWII, they manufactured clothing for military use. After the war, in an attempt to compete with the jeans makers Levi Strauss and Lee, they decided to develop a brand name they had acquired in 1943 when they bought the Casey Jones Company. This brand was Wrangler.

wrangler_jeans_01 wrangler-logo

In 1947 Blue Bell hired a renowned rodeo tailor, Ben Lichtenstein, or Rodeo Ben, to develop a line of jeans under the Wrangler name. The line was successful, and so the Wrangler name was also used for other denim clothing, including that for women and children.


In 1986, Blue Bell and Wrangler were bought by the VF Corporation.

LEVI STRAUSS & CO. : About the Label

vintage denim levi jeans

LEVI STRAUSS & CO. The Leading Vintage Company Around

Vintage Jeans have always been a staple in to the vintage clothing buyer. The Levi 501 button fly is a staple jeans that has outlived the test of time as the classic vintage jeans. Japanese collectors have spent well over a thousand dollars for one pair of jeans in their prime. All the while high-end vintage boutiques still have vintage denim marked up in the hundreds of dollars.

The History of LEVI STRAUSS & CO.

In 1847 Levi Strauss immigrated to the united states from the country of Bavaria. His family had dry goods business that he worked at in New York until 1853, at which time he left for the mighty Gold rush in California, but not to stake his claim in gold but to expand his families dry goods business.

Levi Strauss and Jacob Davis of Nevada applied a patent for a design that Davis came up with for reinforcing pants. The design included placing metal rivets at stress points in the pants where the first signs of wear would occur. Davis was one of the merchants that Levi was supplied, and his design made the pants much stronger.

Classic Vintage Marlon Brando
Vintage Big E Levi
Vintage Red Line Levi
Callsic Vintgage Manufacturing

Levi Strauss made his first pants made by sewers in their homes, but by 1880 he started a factory to manufacture Jeans. The company was met with great success and they soon began designing models with a plethora of riveted pockets. One of their most famous pant models, known as the xx, was given its famous lot number 501 in 1890.

Levi Strauss died in 1902 and left the company to be run by his nephews. They rebuilt the company after the great fires after the San Francisco earthquake in 1906, and kept jobs for all their workers during the great depression in the 1930’3.

In2002, Levi’s announced that they would cease all US production of their jeans, ending what was probably the longest production of a product in the United States. All Levi’s jeans, the all American garment, are now made overseas.

Why Vintage? (continued 2)

Why Vintage Clothing?
When vintage shops customers were narrowed between theater students and collectors, buyers didn’t have to continuously re-fill their racks. As the market grew so did most buyers strategies.

Buyers for Vintage Clothing Stores in the past are different from the buyers of today. When vintage shops customers were narrowed between theater students and collectors, buyers didn’t have to continuously re-fill their racks. As the market grew so did most buyers strategies. It seams some buyers are content with their techniques from the past, while others are forced to obtain their merchandise in other ways. Differences between the time and resources that the actual vintage buyers have, will predicate how and what type of merchandise each shop will carry. Some buyers choose to get their pieces by continuously spending there weekends hitting up vintage swap meets, garage sales, or estate sales. Everyone at one time or so, vintage collector or not, has spent a Saturday or Sunday morning driving from garage sale to garage sale. Some times it pays off and the buyer can find great eclectic pieces through shopping this way, but more times than none they’ll spend hours upon hours sifting through piles of clothes, or whatever the hunt is for, in peoples front yards to come up with a couple of pieces or none. A vintage collectors time is valuable, seeing how most buyers are in fact shop owners, and would rather spend time at there shop where they are needed most, instead of peoples yards. Vintage Clothing Swap Meets are a good alternative, if a city near the buyer even hosts one. Unfortunately most vendors at these swap meets are in fact shop owners themselves, trying to sling there second hand dead stock* for cheap, while they sell there good vintage merchandise at a retail price. Sometimes good deals can be found, but again, the time and effort to sift through these swap meets can be demanding, leaving buyers to many times empty handed.

Most Vintage buyers that need to purchase in bulk, skip over garage sales and vintage clothing swap meets completely, and go directly for the source. They hit a rag house, the end of the rode for most clothes. Rag houses are warehouses that collect every charitable clothing item that anyone, anywhere, has ever given away. They are kind of like the manufacturer for the vintage clothing industry, if you can accept that they are not actually manufacture anything. They are instead more like the ultimate supplier for the industry. Although supplying for vintage buyers is not what the company are set up to do. Some donated items are picked out and sold in second hand thrift stores. Nonetheless, it seems that more times than none, the clothing ends up at a rag house that will bail it, weigh it, and ship it to another country. Vintage shop buyers have bean hitting up rag houses for years now, asking them to sift through there merchandise and pull out pieces that would sell in a shop. Many rag houses have found that it is indeed profitable to separate vintage pieces from the rest of their rags, to sell to vintage collectors. For a little more per pound than the average bails, a vintage buyer can purchase 1000-pound bales of merchandise that they need for their shop. This is a better solution than hunting down single pieces at garage sales or swap meets, but it still leaves a lot to be un-desired.


(Land of yogurt, granola, and vinatge Swapmeets. If youre lucky enough, like the folks in California, you might just beable to take a Sunday off and head to the Rose Bowl for a Vinatge Clothing Swapmeet. You may have better luck at one of these than at the neighborhood garage sales. Just be ready to bargain, because most vendors have a Vinatge shop somewhere else. FROM THE TOP One sunday a month in Los Angeles, California the Rose Bowl hosts a section for vintage clotheing at there swap meet. All pictires taken from Denim An American Legend. Iain Finlayson. p.36)

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